Chingari, MN Melody Label Collaborate For New Song

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India’s most downloaded short video sharing app announces successful collaboration. Chingari has teamed up with MN Melody, a Punjab-based music label, for their new song, Mithi Mithi. Starring Gurnam Bhullar and Mannat Noor, it will be promoted through the #MithiMithi competition. This song will be a big hit among music lovers.

Listeners will look forward to Mannat Noor, a top singer well known for her hugely popular song Laung Laachi. This song made her a household name. She also contributed her voice to other tracks in the movie Laung Laachi. She has also sung many Punjabi songs such as Make up and Reshmi Chunni.

Chingari has made inroads into the regional music market with partnerships with labels and artists and by organizing various events and competitions. This collaboration with the MN Melody label is the latest effort to provide musical flavor to their users. There have already been successful partnerships with Punjabi music labels.

“We are happy to announce our collaboration with Chingari to promote our upcoming projects. At MN Melody, we have created a musical space where artists feel free and supported to express their unique creative visions. Our USP is the authenticity of the music we produce and the stories that appeal to all ages,” Rajwant Kaur, Director and Founder of MN Melody.

MN Melody, a future record label, is in the business of providing music for the heart and soul. They have already released three melodic ballads by Mannat Noor, one of the leading Punjabi singers. The label is now keen to focus and bring out more lofty, magical and musical interpretations for listeners.

Speaking about this venture, Mr. Sumit Ghosh, Co-Founder and CEO of Chingari App, reveals, “Music is the biggest connection point in India. And Chingari has always sought musical partnerships that work in business and quality. Our growing number of users is demanding in this respect. We are sure that this alliance with MN Melody and the song will be appreciated. The contest is our way of boosting the popularity of everyone involved in this collaboration.

For Mr. Deepak Salvi, Co-Founder and COO, Chingari App, this unique collaboration is a huge success. “Chingari has never been shy about coming up with projects that grab attention and make a qualitative mark. After hearing the song, we felt this partnership with MN Melody was a natural progression. The #MithiMithi contest will delight our users. It’s only a matter of time before our users ask the label no more.

Chingari, a popular Indian short video sharing app, recently topped the charts as the most downloaded app. It has had over 107 million downloads. It allows users to upload and download videos, chat with friends, interact with new friends, share content, browse streams and more. A popular platform in India and abroad, superstar Salman Khan is its global brand ambassador. It has successfully partnered with music labels and brands and regularly features promotional activities and content.

Chingari’s partnership with MN Melody label for Mithi Mithi song and #MithiMithi contest is eagerly awaited by platform users and Punjabi music fans.

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